Source: Luke MacGregor/Bloomberg
Given just how rich Apple is, it’s easy to forget that the much-hyped iPhone X ’s sales have been a bit underwhelming . The reason could well be that the device was very pricey – without being that much larger than older models.
Apple is going to cover both those bases later this year, according to media reports . As well as putting out a cheaper model, the company is betting big on bigness.
The screen for a new model is predicted to be about 6.5 inches , making it not only the largest iPhone ever, but also the biggest mainstream handheld on the market.
The company is hoping a significantly increased screen size can also make a visible difference to its already astronomical profits .
